About

Anchorside Design & Marketing is a creative marketing agency for small businesses and organizations that want to make waves, not ripples, with their marketing.

We help you break the rules, shake up your brand, and stand out with creative, one-of-a-kind marketing that actually hits your target market.

Meet the Team (of one) – Kristina

Hello! I’m Kristina, the owner and sole operator of Anchorside Design & Marketing.

After working in corporate marketing for nearly a decade and a few years in the non-profit world, I decided to branch off and lend my expertise to help small businesses in West Michigan grow.

I like to say that I am the brain behind the brand, the artist of abstract ideas, and creator of memorable experiences. Creative marketing has been the bread and butter of my career. I enjoy taking complex information and turning it into something exciting, creative, and easy to digest.

The versatile nature of the marketing industry is something I absolutely love. I never thought I would be designing museum exhibits, running a social campaign for a BIG 10 football team, or developing accredited marketing programs for a college.

All in all, I am a go getter who is always looking to find new ways to connect with people through creativity and making a positive impact in the lives of others.

Job History;

  • Director of Marketing – Muskegon Museum of Art
  • Digital Marketing Manager – Muskegon Community College
  • Marketing & Advertising Coordinator – Family Farm & Home
  • Digital Content Creator & Production Artist – Wesco Inc.
  • Adjunct Instructor (Digital Marketing) – Lake Michigan College
  • Adjunct Instructor (Graphic Design) – Muskegon Community College

Education:

  • Master of Arts in Design – Kendall College of Art & Design
  • Bachelor of Arts in Advertising & Public Relations – Grand Valley State University